{"id":4235,"date":"2026-01-22T16:02:20","date_gmt":"2026-01-22T16:02:20","guid":{"rendered":"https:\/\/www.vmedia.gr\/?p=4235"},"modified":"2026-01-22T16:06:17","modified_gmt":"2026-01-22T16:06:17","slug":"%cf%80%cf%81%cf%8e%cf%84%ce%b1-%ce%b3%ce%b9%ce%b1%cf%84%ce%af-%ce%ba%ce%b1%ce%b9-%ce%bc%ce%b5%cf%84%ce%ac-%ce%b7-%ce%b5%ce%bc%cf%80%ce%b9%cf%83%cf%84%ce%bf%cf%83%cf%8d%ce%bd%ce%b7","status":"publish","type":"post","link":"https:\/\/www.vmedia.gr\/en\/%cf%80%cf%81%cf%8e%cf%84%ce%b1-%ce%b3%ce%b9%ce%b1%cf%84%ce%af-%ce%ba%ce%b1%ce%b9-%ce%bc%ce%b5%cf%84%ce%ac-%ce%b7-%ce%b5%ce%bc%cf%80%ce%b9%cf%83%cf%84%ce%bf%cf%83%cf%8d%ce%bd%ce%b7\/","title":{"rendered":"First why, then trust"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h4 style=\"text-align: left;\" data-start=\"79\" data-end=\"122\">First why, then trust - Simon Sinek<\/h4><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p data-start=\"995\" data-end=\"1034\">First the <em data-start=\"1004\" data-end=\"1011\">why<\/em>Then, the trust.<\/p>\n<p data-start=\"360\" data-end=\"589\">Simon Sinek did not talk about strategies, but about direction. About that silent force that precedes actions and gives meaning to everything that follows. When the why is true, it does not need to be proven. It becomes palpable.<\/p>\n<p data-start=\"1036\" data-end=\"1236\">Watch the video below:<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1902px;--awb-max-height:1080px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.78%;\" ><iframe class=\"lazyload\" title=\"YouTube video player 1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271902%27%20height%3D%271080%27%20viewBox%3D%270%200%201902%201080%27%3E%3Crect%20width%3D%271902%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/4VdO7LuoBzM?wmode=transparent&autoplay=0&amp;loop=1&amp;playlist=4VdO7LuoBzM\" width=\"1902\" height=\"1080\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 has-taglines layout-floated layout-medium-floated layout-small-stacked\" style=\"background-color:#f28100;border-color:#cccccc;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"\u03a0\u03c1\u03ce\u03c4\u03b1 \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\" data-description=\"\u03a0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u2013 Simon Sinek \u03a0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03bf \u03b3\u03b9\u03b1\u03c4\u03af. \u039c\u03b5\u03c4\u03ac \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.\u039f Simon Sinek \u03b4\u03b5\u03bd \u03bc\u03af\u03bb\u03b7\u03c3\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7. \u0393\u03b9\u03b1 \u03b5\u03ba\u03b5\u03af\u03bd\u03b7 \u03c4\u03b7 \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03ac\u03be\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03af\u03bd\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af. \u038c\u03c4\u03b1\u03bd \u03c4\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03cc,\" data-link=\"https:\/\/www.vmedia.gr\/en\/%cf%80%cf%81%cf%8e%cf%84%ce%b1-%ce%b3%ce%b9%ce%b1%cf%84%ce%af-%ce%ba%ce%b1%ce%b9-%ce%bc%ce%b5%cf%84%ce%ac-%ce%b7-%ce%b5%ce%bc%cf%80%ce%b9%cf%83%cf%84%ce%bf%cf%83%cf%8d%ce%bd%ce%b7\/\"><h4 class=\"tagline\" style=\"color:#ffffff;\">Did you like what you see? 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